How to Write Original Content

Back to the early school days, it was very common that students were asked to construct a “meaningful” sentence using a verb such as “eat”. Usually most of the little girls and guys answer by “The boy eats an apple”. The sentence is grammatically correct; however the teacher was not happy seeing tens of similar copies. Same for search engines!

Search engines, just like teachers, do not like to see the same content recurring over and over for this reason they degrade its rank. However, you don’t need to be Shakespeare nor Einstein to be able to create an original content that pleases search engines.

Actually the original content is related to the writings and not to the subject. You really don’t have to come up with something totally new, creative and innovative. If you can this would be wonderful, but if you cannot it will not be a catastrophe.

Here are few steps to accomplish something original for your own blog:

1. Determine the area of interest on which you want to write
2. Search on the internet for articles, documentation, or even other blogs related to this subject
3. Read 3 or more of these articles and try to fully understand what they are saying
4. Take 15 min pause
5. Rewrite in your own way what you have understood from those readings
6. Congratulations, you have now an original content that search engines will like
   

If you are thinking this is might be somehow fraudulent, rest assured it is not! Quite on the contrary you are contributing to the general knowledge and culture of the people who are looking for the subject you wrote about.

In fact people have different ways for reading and assimilating the material they read. They might not be able to understand one article because it might be written in a way that is counterintuitive for them. This is why they will drop reading very fast and search for something similar. Because different people have different ways, there will be a group that will appreciate your article over others.

Therefore, your content has become original and useful.