The People, The Place and The Subject

There are plenty of chatting and communication services out there. Each one has its own concept and tries to solve a specific problem. They adopt different approaches towards serving their users:

- Instant Messengers are centered on detecting when a friend or a contact goes online in order to chat with him/her.

- Chat rooms are about bringing people together in one place to discuss a certain subject. Usually rooms are labeled by topics. However there is rarely specified material to discuss and people engage into free discussions and speeches.

- Forums are usually more focused and members are required to stick to the subject of the thread otherwise their posts will be deleted. The problem of the forums is the lack of real time interaction, and of course people have to search for the forums which fit their needs. Believe me that's not an easy task.

However a brand new approach is emerging. This new concept takes a different approach to tackle the problem and offers a solution by bringing together the people, the place and the subject.

The place is simply any web page on any website.
The people are the users who are viewing that web page.
The subject is the content of that web page.

So if a number of people are seeing the same web page, they are most probably interested in the subject offered there. If they are interested, chances are they either agree or disagree and probably they would like to say something about it and discuss it with others who are viewing the same web page as well.